Goal statements should specify "how" a retailer intends to achieve a specific level of performance,as well as the "time period" allowed for achievement of the results.

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Goal statements should specify the level of performance to be achieved and the time period for achieving it, but they typically focus on the "what" (the desired outcome) rather than detailing the "how" (specific strategies or actions to achieve the outcome). The "how" is usually outlined in the strategic or action plans that follow from the goal setting.

Goal Statements Should Specify "How" a Retailer Intends to Achieve