A SWOT analysis is actually the retail industry's term for an accounting audit.

Name: A SWOT analysis is actually the retail industry's term for an accounting audit.
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A SWOT analysis is a strategic planning tool used to identify an organization’s strengths, weaknesses, opportunities, and threats. It is not an accounting audit, which is a comprehensive review of an organization’s financial records and systems.

A SWOT Analysis Is Actually the Retail Industry's Term for an Accounting