_____ involves tailoring merchandise in each store to the preferences of its neighborhood.

Question

Quizplus · Accepted Answer

Micromarketing is a marketing strategy that involves tailoring the marketing mix to meet the specific needs of a small group of consumers or even an individual consumer. In this case, the merchandise is tailored to the preferences of the neighborhood, which is a form of micromarketing. Neighborhood targeting (A) and customer targeting (E) are also related concepts but do not fully capture the idea of tailoring merchandise in each store. Target marketing (C) and benefit analysis (D) are not relevant to this concept.

_____ Involves Tailoring Merchandise in Each Store to the Preferences