Which of the Following Statements About the Makeup of the American

Which of the following statements about the makeup of the American household is FALSE?

A) Household growth and consumer demand go together.
B) The number of households without children has decreased in recent years.
C) The retailer, like the social scientist, has little knowledge of how joint decision making occurs or does not occur in households of unmarried adults.
D) The number of unmarried couples has increased in recent years.
E) Seventy-five percent of American households are not directly concerned about back-to-school sales and other family-oriented retail activities.