When a consumer has a strong retailer preference and strong brand preference,he/she will engage in:

Question

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When a consumer has a strong retailer preference and strong brand preference, they are likely to engage in habitual problem solving, where they choose a familiar brand without much consideration and rely on their preferred retailer to provide it. This is because the combination of the two preferences reduces the need for extensive decision-making efforts.

When a Consumer Has a Strong Retailer Preference and Strong