The easiest way for a retailer to differentiate itself in the eyes of consumers is to use market segmentation to break up America's homogeneous markets into more heterogeneous population bases.

Question

Quizplus · Accepted Answer

America's markets are not homogeneous; they are already diverse and heterogeneous. Market segmentation is a strategy used to identify and target specific groups within this diverse market based on various criteria like demographics, behaviors, and preferences, rather than breaking up a homogeneous market.

The Easiest Way for a Retailer to Differentiate Itself in the Eyes