The process of dividing the total market into smaller,more heterogeneous segments is called market segmentation.

Name: The process of dividing the total market into smaller,more heterogeneous segments is called market segmentation.
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Market segmentation involves dividing the total market into smaller, more homogeneous segments based on certain criteria like demographics, needs, priorities, common interests, and other psychographic or behavioral criteria.

The Process of Dividing the Total Market into Smaller,more Heterogeneous