When a consumer has a weak retailer preference and a strong brand preference he/she typically engages in extended problem solving.

Question

Quizplus · Accepted Answer

When a consumer has a strong brand preference, they are more likely to engage in limited problem solving or habitual decision-making because their strong preference for a specific brand simplifies the decision process, reducing the need for extensive information search and evaluation.

When a Consumer Has a Weak Retailer Preference and a Strong