Retailers compete for customers on five major fronts or factors.Which of the following is NOT one of the major fronts retailers compete for target customers?
A) The price for the value offered
B) Service level
C) Product selection
D) Customer experience
E) Employee compensation

Question

Quizplus · Accepted Answer

Employee compensation is not typically considered a major front that retailers compete on to attract target customers. Instead, retailers focus on offering competitive prices, high levels of customer service, a wide selection of products, and a positive overall customer experience. While employee compensation is important for attracting and retaining talented staff, it is not typically a factor that is directly marketed to customers as a way to attract their business.

Retailers Compete for Customers on Five Major Fronts or Factors