The _____ theory suggests that all firms seek superior financial performance in an ever-changing environment,and as a result,firms are forced to change the elements of their retail mix to match changing consumer preferences.

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The resource-advantage theory suggests that firms seek to achieve superior financial performance by acquiring and utilizing unique resources and capabilities. As the environment changes, firms must adapt their retail mix to match changing consumer preferences in order to maintain their resource advantage and continue to generate superior financial performance. The other options (A, B, C, and E) are either unrelated or focus on different aspects of retailing.

The _____ Theory Suggests That All Firms Seek Superior Financial