The late Michael O'Connor,former president of the Super Market Institute,suggested that the failure of many U.S.retailers to succeed in international markets was due to:
A) retailers from larger countries having operated in successful economies and therefore tending to be less involved in the small details when going international.
B) customers from other countries not understanding how retailers should operate.
C) the competitive intensity in international markets being too high.
D) increased distribution costs making U.S. retailers uncompetitive when they expanded internationally.
E) executives being sure of themselves, and not seeking more counsel or listening to more opinions before developing strategic plans.

Question

Quizplus · Accepted Answer

Michael O'Connor suggested that retailers from larger countries tend to be less involved in the small details when going international because they have operated in successful economies. This implies that U.S. retailers may not have paid enough attention to the specific needs and preferences of consumers in foreign markets, leading to their failures in expanding internationally. The other options do not address this specific issue.

The Late Michael O'Connor,former President of the Super Market Institute,suggested