Retailers must remember that most department store shoppers value a product's brand name more than the product's style.

Name: Retailers must remember that most department store shoppers value a product's brand name more than the product's style.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

While brand name can influence a shopper's decision, studies and consumer behavior show that factors such as product style, quality, price, and personal preference often play a more significant role in the purchasing decision than just the brand name alone.

Retailers Must Remember That Most Department Store Shoppers Value a Product's