Selective distribution:
A) means that all possible retailers are used to reach the target market.
B) means only one retailer is used in the trading area.
C) means that a smaller number of retailers are used to reach the target market.
D) is associated with the distribution of convenience goods.
E) is identified with specialty goods.

Question

Quizplus · Accepted Answer

Selective distribution refers to the use of a limited number of retailers or outlets to distribute products to a target market. This strategy is commonly used for products that require a higher level of customer support, customization, or expertise, such as luxury goods or technical products. It allows the manufacturer to control the quality, pricing, and branding of the product while maintaining a strong relationship with a select group of retailers or distributors.

Selective Distribution