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Manufacturers Usually Listen to a Retailer's Statements About the Introduction

Question 40

Multiple Choice

Manufacturers usually listen to a retailer's statements about the introduction of new products because retailers are often more knowledgeable about how their consumers will react.Manufacturers understand that retailers possess what type of power in this example?


A) Legitimate
B) Expertise
C) Knowledge-based
D) Reward
E) Referent

Correct Answer:

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