_____ occurs when the retailer trusts the supplier and the supplier trusts the retailer.

Question

Quizplus · Accepted Answer

Mutual trust is a key factor in developing successful supplier-retailer relationships. It involves both parties having faith in each other's ability to fulfill their obligations and maintain open communication. This level of trust can lead to long-term relationships and mutual benefits such as cost reduction and increased sales.

_____ Occurs When the Retailer Trusts the Supplier and the Supplier