The question of who makes the best pizza came to blows when Pizza Hut sued Papa John's over Papa John's slogan "Better ingredients,better pizza." This slogan is known as:

Question

Quizplus · Accepted Answer

Puffery is a common marketing technique where a company makes exaggerated and subjective claims about their product or service. In this case, Papa John's slogan "Better ingredients, better pizza" is a form of puffery as it is not a factual claim that can be objectively measured or proven. It is simply a subjective opinion that is meant to promote the company's brand and image. Therefore, the correct answer is D) puffery.

The Question of Who Makes the Best Pizza Came to Blows