Vertical price fixing is also referred to as resale price maintenance or "fair trade."

Question

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Vertical price fixing is indeed referred to as resale price maintenance or "fair trade." This occurs when a manufacturer or supplier sets a minimum price that retailers must charge for their products, preventing them from discounting or undercutting prices. This is often done to ensure that quality retailers continue to carry the product and maintain brand image. However, this practice is illegal in many countries including the United States, as it restricts competition and can lead to price-fixing.

Vertical Price Fixing Is Also Referred to as Resale Price