The process of reaching an agreement on the terms and conditions that will govern an event or relationship between a client and vendor is known as:

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Negotiation involves the process of discussing and coming to an agreement on terms and conditions that both parties can agree to. It is a crucial aspect of event planning as it ensures that both the client and vendor have a clear understanding of what is expected of them and helps to avoid any misunderstandings later on. Communication, budgeting, and delegation may all play a role in the negotiation process, but negotiation itself refers specifically to the process of coming to an agreement on the terms and conditions of the event or relationship.

The Process of Reaching an Agreement on the Terms and Conditions