_____ is an intangible asset,usually based on customer loyalty that a retailer pays for when buying an existing business.

Question

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Goodwill is an intangible asset that represents the value of a business's reputation, customer loyalty, and other intangible factors that contribute to its potential for continued profitability. When a retailer buys an existing business, they may pay for the goodwill associated with that business in addition to any tangible assets like inventory or prepaid expenses.

_____ Is an Intangible Asset,usually Based on Customer Loyalty That