A retailer's primary consideration in choosing a vendor or merchandise source should be the projected markup of the product(s)in question.

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While the projected markup is certainly an important factor to consider, a retailer should also consider the quality and reliability of the vendor, the availability and variety of products, shipping and payment terms, and customer service. While a high markup might seem attractive, it is not the sole determining factor in choosing a vendor.

A Retailer's Primary Consideration in Choosing a Vendor or Merchandise