Retailers who are happy with their current market share and level of profits will generally prefer a status quo pricing objective.

Name: Retailers who are happy with their current market share and level of profits will generally prefer a status quo pricing objective.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Retailers who are satisfied with their current market share and profits are likely to maintain their current pricing strategy and aim for a status quo pricing objective, as they do not feel the need to increase sales or market share.

Retailers Who Are Happy with Their Current Market Share and Level