The practice of advertising a low-priced model of a shopping good which the retailer has no intention of selling,in order to lure shoppers into a store is called "trading up."

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The practice of advertising a low-priced model of a shopping good which the retailer has no intention of selling in order to lure shoppers into a store is actually called "bait and switch." Trading up refers to a sales technique where a salesperson persuades a customer to purchase a higher-priced item than what they initially wanted.

The Practice of Advertising a Low-Priced Model of a Shopping