When the authors made a book purchase through the Amazon.com Web site,they received a $50 coupon to purchase garden supplies from Amazon.Amazon's use of coupons to cross-sell is an example of _____ advertising.

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The use of coupons to encourage customers to purchase related products is an example of promotional advertising, which seeks to promote or sell a specific product or service. In this case, Amazon is promoting garden supplies to customers who have already made a purchase on their website.

When the Authors Made a Book Purchase Through the Amazon