Which of the following is an example of publicity?
A) Advertising your "After-Christmas" Sale the day after Thanksgiving.
B) Sponsoring a Fourth of July Fireworks Celebration and Band Concert, open free to the public.
C) Mailing special discount coupons to your credit card customers.
D) Offering a free pair of wool mittens with any purchase of a winter jacket.
E) A department store's cosmetic department providing in-store samples of the newest perfumes.
Correct Answer:
Verified
Q48: The cost of a direct mail advertisement
Q49: Retailers should manage the five basic promotion
Q50: In-store displays,product demonstrations,samples and coupons are all
Q51: Which of the following is an accurate
Q52: Publicity offers retailers all of the following
Q54: Advertising effectiveness refers to:
A) if it achieved
Q55: Ineffective advertising is usually the result of
Q56: Some retailers prefer to use prime locations
Q57: The most popular sales promotion tools in
Q58: Common examples of sole-sponsored sales promotions include:
A)
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