If a newspaper is distributed to 50 percent of the 80,000 households in a retailer's target market,the reach is 40,000 households.
Correct Answer:
Verified
Q81: Sales promotion tools are excellent demand generators.
Q82: Creative ads should seek to (1)attract attention
Q83: Unlike print media ads,a disadvantage of radio
Q84: One disadvantage of television advertising is that
Q85: Retailers seldom use newspaper advertising because of
Q87: The Internet is playing an important promotional
Q88: Two of the advantages of magazine advertising
Q89: For best results,a retailer's ads should be
Q90: A major disadvantage of using magazine advertisements
Q91: Mastercard's "Priceless" ads are examples of a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents