Because all retailers are able to buy from the same vendors,merchandise alone does not make a store exciting.Therefore,in-store happenings,such as a sales promotion,must be used to generate excitement.

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While merchandise is important, it alone does not make a store exciting. In-store happenings, such as sales promotions, events, and experiences, are also necessary to generate excitement and attract customers.

Because All Retailers Are Able to Buy from the Same