The number of customers interviewed for a customer service and sales enhancement audit should reflect the size and shopping patterns of each store.

Question

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It is important to have a representative sample of customers for the audit, and that sample should reflect the size and shopping patterns of each store. A smaller store may require fewer interviews than a larger store, and stores with different types of customers may require different numbers of interviews to accurately capture the overall customer experience.

The Number of Customers Interviewed for a Customer Service and Sales