The term "floor plan" in retailing refers to:
A) the process of deciding what price zones should be placed next to each other.
B) planning budgets, promotions, and specific activities for each department over a given period of time.
C) the activities associated with the planning of store lighting, designs, colors, and other elements of the store environment.
D) where merchandise and customer service departments are located, how customers circulate through the store, and how much space is dedicated to each department.
E) planning merchandise mixes, prices, and inventory for each department in a store.

Question

Quizplus · Accepted Answer

Floor plan in retailing refers to where the merchandise and customer service departments are located, how customers circulate through the store, and how much space is dedicated to each department. It is a blueprint of the store layout that affects the customer's shopping experience and influences their behavior.

The Term "Floor Plan" in Retailing Refers To