The free-flow layout does NOT work well in large department stores or other stores offering a great variety of merchandise because:
A) it fails to provide cues as to where one department stops and another starts.
B) customers are encouraged to spend too much time browsing rather than moving efficiently through the store.
C) the arrangement of merchandise is difficult to blend for a consistent store environment.
D) they encourage customers to browse through the entire store so that they can see all of the merchandise and not concentrate on one area.
E) the average time spent in any particular department is reduced, thereby reducing average sales.

Question

Quizplus · Accepted Answer

The free-flow layout does not provide clear cues as to where one department ends and another begins, making it difficult for customers to navigate through large stores with a wide variety of merchandise.

The Free-Flow Layout Does NOT Work Well in Large Department