Which of the following is NOT an example of the "psychology of merchandise presentation"?
A) Displaying merchandise in vertical bands of color can increase sales.
B) Consumers always turn left when entering a store for the first time.
C) Shoppers view merchandise at 45-degree angles from their path of travel.
D) Merchandise displays evoke images of how trendy or value oriented a retailer is.
E) Displaying hair-care products on a high series of shelves in the waiting area that is lighted with fluorescent light fixtures.

Question

Quizplus · Accepted Answer

The statement "Consumers always turn left when entering a store for the first time" is not true for all consumers and is therefore not an example of the psychology of merchandise presentation. The other statements all relate to how the presentation of merchandise can affect consumer behavior and purchasing decisions.

Which of the Following Is NOT an Example of the "Psychology