The type of music may have an effect not only how long the customers stay in a store,but also on how much merchandise they purchase.

Question

Quizplus · Accepted Answer

Studies have shown that playing slower tempo music can lead to customers spending more time in a store and purchasing more merchandise, while faster tempo music may lead to customers spending less time and purchasing fewer items. Thus, the type of music can have an effect on how much merchandise customers purchase.

The Type of Music May Have an Effect Not Only