Changes in societies, markets, customers, competition, and technology around the globe are forcing organizations to clarify their values, develop new strategies, and learn new ways of operation.Companies are facing:

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The changes in societies, markets, customers, competition, and technology are presenting adaptive challenges to companies, which require them to clarify their values, develop new strategies, and learn new ways of operation. This term refers to challenges that cannot be solved using current methods or solutions, but require fundamental changes in thinking and behavior. Cross-functional challenges (A) may be a component of adaptive challenges, but do not encompass the full scope of changes faced by organizations. Global diversification (B) and empowerment (D) may be outcomes or strategies related to adaptive challenges, but are not the challenges themselves.

Changes in Societies, Markets, Customers, Competition, and Technology Around the Globe