Smaller stores and stores that are in non-traditional locations are demonstrating a new logic around geographic locations known as:

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The logic demonstrated by smaller stores and stores in non-traditional locations is known as place reconfiguration. This refers to the idea that businesses are rethinking the importance of being located in traditional, high-traffic areas and instead are focusing on establishing a presence in areas that are more convenient for their specific target market. This can include smaller stores or stores located in unique locations that are tailored to the needs and preferences of their consumers.

Smaller Stores and Stores That Are in Non-Traditional Locations Are