When adding rows to character columns, make sure you enclose the values in single quotation marks.

Name: When adding rows to character columns, make sure you enclose the values in single quotation marks.
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In SQL, when adding or inserting rows into a table, values for character (or string) columns must be enclosed in single quotation marks to differentiate them from other types of data, such as integers or keywords.

When Adding Rows to Character Columns, Make Sure You Enclose