One controversial patent granted to Google in 2013 is for "____" advertising-a business model for charging advertisers according to the number of views an ad receives via a "head mounted gaze tracking device" (speculated to be Google Glass).
A) pay-to-look
B) pay-for-play
C) pay-for-gaze
D) pay-to-view

Question

Quizplus · Accepted Answer

The patent specifically mentions a "head mounted gaze tracking device" which is believed to be Google Glass. Therefore, the most fitting choice is C) pay-for-gaze as it refers to charging advertisers based on how long the viewer gazes at an ad via a head-mounted device.

One Controversial Patent Granted to Google in 2013 Is for "____