In a customer benefits package, intangibles are referred to as ________.
A) service-content
B) goods-content
C) quality-content
D) process-content
E) product-content

Question

Quizplus · Accepted Answer

Intangibles in a customer benefits package are referred to as service-content, as they are the non-physical aspects of a service that add value to the customer experience.

In a Customer Benefits Package, Intangibles Are Referred to as ________