Firms that are competing to be the dominant standard:

Question

Quizplus · Accepted Answer

Firms competing to be the dominant standard often work to get content producers and distributors to sign on to one standard or the other. This is because they understand that having a larger base of content available on their standard will attract more consumers and increase their chances of becoming the dominant standard. Lowering prices or producing cheap technology may not necessarily guarantee success in the standard war, and trying to get consumers to recognize both standards may lead to confusion and reluctance to adopt either standard.

Firms That Are Competing to Be the Dominant Standard