Exhibit 14­2 in Exhibit 14­2, the Marginal Benefit Curve

Exhibit 14­2 In Exhibit 14­2, the marginal benefit curve reflects

A) the fact that as consumers become more familiar with a market, additional information yields less and less improvement in product quality or value
B) the opportunity cost of the consumer's time
C) the fact that greater and greater distances must be covered to acquire a marginal piece of information
D) the fact that the cost of gathering information diminishes as more is gathered
E) the fact that there is much common knowledge about consumption