Latent demand is that demand which is:
A)prevented from ever being satisfied.
B)hidden from view.
C)confirmed as likely.
D)'sleeping' until an event is provided for it.

Question

Quizplus · Accepted Answer

Latent demand refers to the demand that is not yet active but has the potential to become active with the introduction of a new product or service. It is often referred to as "sleeping" demand because it exists but is not visible until it is awakened by a trigger such as a new technology, change in consumer preferences, or economic development. Therefore, option D, "'sleeping' until an event is provided for it" is the best choice. The other options are not entirely correct as option A implies an impossibility, option B suggests a hidden demand that may or may not be satisfied, and option C refers to demand that is likely to be fulfilled.

Latent Demand Is That Demand Which Is