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In the Mid-1960s, McDonald's Replaced In-Store Peeling and Slicing Appliances

Question 22

Multiple Choice

In the mid-1960s, McDonald's replaced in-store peeling and slicing appliances with a system of flash-freezing half-cooked potatoes.This strategy is an example of


A) lowering production costs.
B) creating new products.
C) creating new markets.
D) suggestive selling

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