The female market is saturated with products.Thus, marketers must search for a new market, which is directed at men.The problem for marketers is how to sell men's products that have been traditionally viewed as feminine.One strategy is to

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The best strategy for marketers is to 'masculinise' feminine products. This means to repackage and advertise the product in a way that appeals to masculine traits and preferences. For example, marketing moisturizer as a "post-workout recovery cream" or advertising a coffee maker as a "powerful and efficient machine" instead of emphasizing its design and color. This way, men may feel more comfortable purchasing a product that was once considered "feminine". Selling gender-neutral products may work to some extent, but it's not a guaranteed solution as it may not appeal to either gender in terms of features or design.

The Female Market Is Saturated with Products