Marketing products in a way that promises consumers they can achieve masculine and feminine ideals by buying and using the products is known as gender polarised marketing.

Question

Quizplus · Accepted Answer

This practice is referred to as gendered marketing, which involves tailoring products and marketing strategies to appeal to traditional or stereotypical masculine or feminine characteristics and roles. Gender polarized marketing is not a commonly used term in this context.

Marketing Products in a Way That Promises Consumers They Can