Promotion consists of marketing communications that inform and persuade.
Correct Answer:
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Q1: A key decision in developing a promotional
Q3: While e-mail promotion provides a low-cost way
Q7: An app is an application for business
Q12: By first identifying the objectives for a
Q13: Spending as much as the competition does
Q13: The promotional mix is influenced by three
Q16: Because technology is changing,promotion is no longer
Q17: Personal selling is promotion that is delivered
Q20: Prospecting is the ongoing search for new
Q28: Straight salaries are best for motivating salespeople
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