Promotional funds are determined according to past experience in which of the following methods?

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Promotional funds are often determined according to a percentage of sales. This method takes into account the company's past sales performance and ensures that promotional spending aligns with revenue. It also allows for flexibility in adjusting promotional spending as sales fluctuate. Using past experience as a basis for determining promotional funds is generally more reliable than simply spending as much as the competition or basing decisions on what can be spared. Forecasted industry standards may also be considered, but they should be used in conjunction with other methods to ensure that promotional spending is aligned with the company's objectives and resources.

Promotional Funds Are Determined According to Past Experience in Which