The "spending as much as the competition" method

Question

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The "spending as much as the competition" method is used to keep up with the promotional efforts of close competitors. By using this method, a company can ensure that they are not falling behind in terms of advertising and promoting their product. However, it may not be the best approach for introducing a unique, new product as it may not allow for enough differentiation and may result in simply mimicking the competition.

The "Spending as Much as the Competition" Method