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A Salesperson at Plumbers Warehouse Searches Public Records of New

Question 67

Multiple Choice

A salesperson at Plumbers Warehouse searches public records of new building permits to identify potential customers for new bathrooms. This salesperson is relying on _____ to identify sales prospects.


A) personal referrals
B) marketer-initiated contacts
C) impersonal referrals
D) customer-initiated contacts

Correct Answer:

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