Chocolate Concoctions, a maker of high end chocolate candies, decided to price its boxes of candies below the long-term market price.The decision was made to increase market share and discourage other businesses from entering the chocolate market.Chocolate Concoctions was implementing a:
A)penetration pricing strategy.
B)price lining strategy.
C)skimming price strategy.
D)variable pricing strategy.

Question

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Chocolate Concoctions is implementing a penetration pricing strategy by pricing its boxes of candies below the long-term market price. This strategy is aimed at increasing market share and discouraging other businesses from entering the chocolate market.

Chocolate Concoctions, a Maker of High End Chocolate Candies, Decided