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Layla Is a Well-Known Successful Movie Star Who Recently Retired

Question 83

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Layla is a well-known successful movie star who recently retired and just started designing handbags. She has opened a boutique business in her hometown, which has no national department stores. She hopes to attract other celebrities, tourists, and local residents to shop at her store. She is considering pricing strategies for her products. Which strategy would best fit her image and product?

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Layla should use a price skimming strate...

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