Carl has just launched his new business.He has great plans for expansion later but for now, the most appropriate and effective product strategy to use in this stage of his small business is the _____ product strategy.

Question

Quizplus · Accepted Answer

The one product/one market strategy is the most appropriate and effective product strategy for a small business that has just been launched. It allows the business to focus its resources on a specific market and product, which can help the business establish a strong brand identity and customer base. Once the business has established itself in this market, it can then consider expanding into other markets or offering additional products.

Carl Has Just Launched His New Business