Post-harvest entrepreneurs may become disillusioned when they realise their sense of identity:

Question

Quizplus · Accepted Answer

Post-harvest entrepreneurs often have a strong personal connection to their business and may struggle to separate their sense of self from their entrepreneurial activities. As a result, when they transition away from their business, they may struggle to find a new sense of identity or purpose. This is particularly true if their sense of identity was closely intertwined with their business, as is likely to be the case for many post-harvest entrepreneurs. While the quest for wealth may be a motivating factor for some entrepreneurs, it is not the only one, and not all entrepreneurs may feel disillusioned by a lack of financial success. Similarly, while interactions with employees may be important for building relationships and establishing a sense of community within a business, they are not the only factor that contributes to an entrepreneur's sense of identity. Finally, while engaging in social or charitable work may be one way to build a new sense of purpose and identity, it is not guaranteed to be successful for everyone, and some post-harvest entrepreneurs may struggle to find meaning in these activities.

Post-Harvest Entrepreneurs May Become Disillusioned When They Realise Their Sense